Turkey is a country that is both within Europe and Asia - the Turkish Straits that run through the country in the North West is generally believed to be the splitting point between Europe and Asia. Due to this location, it has a diverse culture that include Eastern and Western traits and characteristics. Turkey is not in the EU either - and as mentioned in my previous posts this is probably the key factor that has led to Turkey becoming the most popular holiday destination in Europe, overtaking Spain. As the Euro has increased in power against the pound, holiday makers are looking further afield to get the best holiday bargains available. Turkey is now on average about £100 cheaper per person than Spain is - this fact carries great weight with cash-strapped tourists eager to save money before worse financial times kick in further down the line.
Turkey posesses many qualities that help it top the list of most popular holiday destinations - it has a diverse history, as it was home to the Ottoman Empire, a powerful empire spanning three continents, it has a good, hot climate, food is good and the people are friendly. Also, there are a range of possible holiday destinations for prospective tourists - breaks to the cites of Turkey such as Istanbul or more relaxing coastal holidays to unwind after a long period of work back home - Turkey provides it all.